In 2005 Jose Canseco’s book, Juiced, was a bestseller. The book exploited several players in the MLB for using steroids throughout their careers. Canseco was back in the limelight doing book tours, making appearances on talk shows, etc., explaining his own steroid use and what he knew in terms of steroid use among other players he played with. He apologized for his steroid use and attempted to come out smelling like a rose by stepping up to the plate and taking one for the team, so to speak. Well, three years later Canseco is still making the news and this time it was because of illegal drugs again. Last week he was apprehended after attempting “to smuggle Spanish-labeled vials of HCG (Human Chorionic Gonadotropin) through a border patrol checkpoint in San Diego.” (TMZ) What is HCG you might ask? HCG is a drug that helps with the shrinkage effects in males after long-term steroid use. Talk about adding insult to injury. Not only did Canseco get charged with a misdemeanor for transport of misbranded medication, he admitted to having a problem most guys never want to talk about. Canseco’s publicist is probably shaking their head in disgust and disbelief. But if I was his publicist I would try to spin this to look as if this is an ongoing problem he has to deal with because of his past actions. I would downplay the actual “smuggling” incident but advise Canseco to deliver the message of, “this is another effect steroids can take on your body.” Turn the situation into a positive message. Hell, write a new book on the side-affects of steroid use. But in the end, stop taking illegal substances, no matter what they are, because it’s ultimately just a major headache for you to have to deal with.
See you when I see you,
Wayne



